Zone·ify, the free streaming platform, has announced the launch of a new feature: free interactive games playable instantly with an existing TV remote. In partnership with  ES3 – the TV interactive engagement platform provider, the launch enables Zone·ify to offer native gaming as part of the core TV experience – no downloads, consoles, or mobile devices required. The games are now available on a wide range of streaming devices and cable and satellite providers in the US, including Android TV, Fire TV, Comcast Xfinity TV, DirecTV U-verse, Rogers Xfinity TV, and more.

The launch follows the success of The Border Brawl, Zone·ify’s first exclusive live sporting event streamed from Niagara Falls, Canada which became the most-watched title in company history and drove a 13x increase in live watch time. Now available on demand, the event was a cross-border showdown of wrestling legends and reality stars including ‘The Mountie’ Jacques Rougeau, Barbie Blank, Brutus ‘The Barber’ Beefcake, Matt Hardy, Nic Nemeth, Tommy Dreamer, and many others. Building on that moment, Zone·ify says it is taking the next step in redefining free entertainment.

“We’re not just a streaming service anymore – we’re a full-scale entertainment platform,” said Doug Edwards, President of Zone·ify. “From the viral success of The Border Brawl and our rapidly growing library of content to the launch of TV gaming, we are evolving into a destination for watching, playing, and engaging – all in one place.”

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Tags: avod, ECW, games, Jeff Hardy, wrestling