Blue Lucy, a provider of media management and workflow automation solutions, has announced an extension of its relationship with Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment. The new four-year agreement reaffirms Blue Lucy’s role in supporting Banijay Rights’ daily operations across its content portfolio.

Blue Lucy’s BLAM platform – an integration and orchestration engine purpose-built for high throughput media workflows – has become core to Banijay Rights’ day-to-day operations. Deployed in a cloud-ground hybrid configuration, the platform manages both AWS S3 cloud, and on-prem Quantum storage, with workflows executed where the media is most cost-effectively accessed. Operationally the platform supports the management, adaptation and delivery of content to partners and platforms across global markets, evolving continually to meet the growing complexity of rights management, localisation, compliance, and multi-format delivery.

Since the initial deployment, BLAM has scaled significantly in response to Banijay Rights’ expanding content catalogue but without an increase in compute resource requirement. The system has seen a nearly 300 per cent increase in asset volume, growing from just over 250,000 assets on initial deployment to almost 1 million now under active management. Today, BLAM manages more than 550,000 hours of material for Banijay Rights, including 360,000 hours of finished video content.

“Banijay Rights is a world-class distribution organisation , and we’re incredibly proud to continue supporting their global operation,” said Julian Wright, CEO of Blue Lucy. “The numbers speak for themselves, and this renewal reflects the strong collaboration we’ve built over recent years, as well as the strength of our shared commitment to innovation and agility. In the past 12 months alone, the system has handled 1.3 million workflow runs and over 13 million microservice executions. It truly is a platform which performs at scale for Banijay Rights. Perhaps most tellingly, there were more than 2,500 workflow configuration changes made in just one year – proof of the agility, responsiveness, and operational flexibility our platform enables. BLAM truly is a vital performance engine for Banijay Rights, and we’re proud to play a part in getting their content to screens around the world.”

“In our business, operational excellence is paramount. Blue Lucy consistently provides the speed, precision, and agility required to support our constantly evolving distribution needs.” added Richard Clarke, Head of Content Operations, Banijay Rights. “Their technology underpins key aspects of our global operations, with a platform that adapts effectively to our evolving requirements. Their responsiveness and ability to tailor solutions have contributed to improved operational efficiencies and measurable improvement in distribution workflows. We look forward to building on this trusted partnership.”

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