LG sells 10m OLEDs in Europe
May 22, 2025
LG Electronics has announced that it has surpassed 10 million OLED TV sales in Europe.
Achieved in the second quarter of 2025, LG says that “this accomplishment reflects the continued trust of European consumers in LG OLED as the benchmark for premium TV viewing. For more than a decade, LG has led the OLED TV segment by consistently pushing the boundaries of self-emissive display technology, building a legacy of innovation and excellence in the global premium TV market”.
According to Omdia, the market research firm, LG shipped over 10 million OLED TVs in Europe as of April 2025. Since launching its first OLED TV in the region in 2013, LG has steadily grown its footprint, reaching sales milestones of 2 million in 2019, 4.9 million in 2021, 8 million in 2023 and 9.5 million in 2024. In the first quarter of 2025 alone, LG shipped approximately 391,100 OLED TVs in Europe, maintaining a dominant 56.4 per cent market share and leading key markets including the UK, Germany and France.
LG’s C Series, particularly the latest C5 model, continues to be the best-selling OLED TV in the region.
This year marks the European debut of LG’s transparent, wireless 4K OLED TV, launching in May in Germany and Spain, with the UK and France to follow in June. The 2025 LG OLED evo lineup introduces Brightness Booster Ultimate, delivering up to three times the brightness of conventional OLEDs for more vivid, lifelike images. With perfect blacks, accurate colour reproduction and certifications from UL Solutions, Intertek and TÜV Rheinland, these displays ensure top-tier picture quality in any environment. Powered by the new Alpha 11 AI Processor Gen2, these TVs intelligently upscale lower-quality content with pixel-level precision and offer Dynamic Tone Mapping Pro for detailed HDR10 customisation. Enhanced AI-powered features including the AI Remote, Voice ID, LLM-based AI Search and a proactive AI Chatbot provide a personalised and seamless user experience.
To commemorate its achievements and express gratitude to its European customers, LG is kicking off Streaming Week 2025, offering free and discounted subscriptions from streaming partners across Europe via a dedicated app, downloadable from Content Store or Apps.
“LG OLED TVs have set the standard of premium TVs by delivering an unprecedented self-emissive display viewing experience,” said Heaven Lee, Europe Region representative of LG Electronics. “The 2025 LG OLED evo will feature an even sharper screen and a smarter AI-powered webOS platform to deliver an immersive viewing experience to our customers in Europe.”
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