Advanced Television

Media Panache network at 200+ stations

May 9, 2025

Media Panache has announced its ad insertion network now comprises 202 TV stations, reaching local and independent TV audiences around the US.

The network offers the largest local broadcast TV ad network – and the only self-service buying platform for such stations. The 202 stations cover 97 Markets, 39 States, 85M Households and now count WYKE Lecento FL, WVUP Tallahassee FL, WNTB Chattanooga, TN, WYBU Columbus GA, KEEN Las Vegas NV and WLCF Decatur IL in the network.

 “With Media Panache’s Ad Insertion Network scale, advertisers now have access to new multicultural audiences, allowing them to deliver targeted advertising content with precision and efficiency. Our breakthrough network not only enhances engagement but also broadens the reach of advertisers to previously untapped markets — new audiences in additional parts of the country previously with no centralised, easy or efficient process to buy them. And advertisers can select what they want in terms of markets, audiences and demographics. This means we suit small specific local advertisers and big global monolith megabrands – providing more localisation with an all-important connection that national media just doesn’t allow for. Plus advertisers can either utilise our automated buying platform internally, or our team can create and implement the buys,” stated Brian Wiles, CEO of Media Panache LLC.

Media Panache created new proprietary technology with its partners to package local and metro independent TV stations together; the Low Power TV operators as well as other independent broadcasters that are not part of big networks. And until now, these are often new audiences in new parts of the country with no centralised, easy or efficient process to buy them.

The Media Panache network offers an opportunity to connect with communities that were once largely unreachable. The audiences also encompass Hispanic, Native American, South Asian, and many other rich cultures around the country. With ownership that proudly represents, Native Americans, Hispanics, African Americans, Asians, Women and Veteran owned businesses. And think brand safety with local and community news reporting too. We are not just broadcasting; we are promoting businesses and communities!

In addition to the Ad Insertion Network, Media Panache highlights its patented Overlay Ad QR code technology, revolutionising the advertising landscape by providing advertisers with advanced metrics and insights. This proprietary technology offers a seamless integration of QR codes within advertising overlays, enabling real-time tracking and analysis of audience interactions. Advertisers can now gain invaluable insights into consumer behaviour, preferences, and engagement levels, empowering them to optimise their campaigns for maximum impact.

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