BBC Studios Nordic Productions has appointed Mirja Minjares as Head of Entertainment. In this role, she will lead the creative Norwegian production team and, together with local Management, be responsible for developing BBC Studios’ content strategy in Norway.

Minjares brings 20 years of experience across production, commissioning and senior project management in a range of roles at Norwegian media and entertainment companies, most recently Commissioning Editor at NRK. Minjares has previously commissioned and managed a number of major projects, including several seasons of Ultimate Entertainer (Stjernekamp), the first season of the hit show 24-Star Christmas Calendar (24 Stjerners Julekalender), as well as several podcasts. She has also produced shows such as BBC Studios’ Dancing with the Stars (Skal vi Danse), Idol and was involved in developing both Everything for Norway (Alt for Norge) and Ultimate Entertainer (Stjernekamp) from idea to production.

Minjares will join the team in Oslo on June 1st and will report into MD of BBC Studios Norway, Benedikte Minos and Head of BBC Studios Nordic Productions, Jan Salling.

Salling commented: “We have a clear vision of where we want to take BBC Studios Nordic Productions and with Mirja on board, boosting BBC Studios’ unrivalled content slate, I am confident we will achieve our growth goals. Mirja brings invaluable expertise in the media industry, with impressive experience from commissioning, producing and developing award-winning Norwegian productions.  I’m delighted that Mirja’s experience and creativity will be at the forefront of our ambitious plans.”

Minjares added: “I am thrilled to join the talented team at BBC Studios and be a part of BBC Studios Nordic Productions growth journey in Norway. BBC Studios has an impressive content slate, with stories that start conversations and change perspectives. I can’t wait to work with the team to drive expansion in Norway and across the Nordics, and to develop BBC Studios’ strong content slate to fit local tastes, as well as find and create new formats for the Norwegian and International market.”

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