Advanced Television

Ease Live unveils Dataport

May 1, 2025

Ease Live, an Evertz company specialising in interactive graphics for TV, OTT and mobile, has announced the launch of Dataport, its groundbreaking Artificial Intelligence (AI) Workflow Tool. This innovative solution is set to transform how video distributors design, execute, and manage complex workflows, making it significantly easier and faster to integrate interactive graphical overlays into multiple video broadcast and streaming platforms.

Ease Live Dataport is an AI Workflow Tool and a visual automation platform for video distributors and broadcasters, which reduces the need for manual coding with an intuitive drag-and-drop interface. It enables rapid deployment of interactive overlays across web, mobile, and CTV, driving innovation in sports streaming, live events, and digital advertising. Video distributors can automate overlay deployment, ensuring seamless integration of real-time stats, polls, and sponsor graphics. Broadcasters can dynamically adjust content, such as triggering replays or updating scoreboards, while reducing operational overhead. Advertisers can insert AI-powered, contextual ad placements that sync with key moments, enabling new monetisation formats and optimizing media for maximum impact. By eliminating manual inefficiencies and enabling real-time decision-making, the AI Workflow Tool unlocks new content experiences across the screens.

“Broadcasters and streaming platforms need to innovate faster than ever, but they are often constrained by complex workflows that slow down execution,” said Kjetil Horneland, CEO of Ease Live. “Ease Live Dataport AI Workflow Tool removes these barriers, enabling them to utilise data, automate repetitive tasks and launch new interactive experiences in record time. This is a game-changer for sports leagues, broadcasters, and advertisers looking to enhance engagement, streamline operations, and unlock new revenue opportunities through ads, betting and fan engagement.”

Key benefits of the Ease Live Dataport:

  • Scalability for Broadcasters & Streamers: Supports a range of capabilities – from automated interactive content generation to legacy workflow modernization – ensuring faster time-to-market for new features.
  • Accelerated Interactive Overlay Deployment: Video distributors can now seamlessly integrate Ease Live overlays onto their content.
  • Revenue Growth for Advertisers: By simplifying workflow automation, broadcasters can scale contextual, interactive advertising, maximising ad inventory and viewer engagement.
  • Visual Workflow Management: No-code, drag-and-drop design for creating and managing API-based workflows, speeds up data integrations.
  • AI-Powered Automation: Intelligent nodes process and execute tasks such as data imports, real-time monitoring of live events, and content generation.
  • Repetitive Task Elimination: Automates processes like event data retrieval, error handling, and overlay deployment, saving time and reducing operational overhead.

Redefining Interactive Video Experiences

Ease Live’s Dataport AI Workflow Tool empowers sports leagues, streaming platforms, and broadcasters to rapidly roll out interactive experiences such as real-time stats overlays, audience polls, in-game betting integrations, and dynamic ad sponsorships. This enables seamless engagement across all devices, ensuring that fans receive immersive, real-time interactions synchronised with live sports and events.

The tool integrates natively with the Ease Live Platform, allowing customers to deploy overlays across mobile, web, and Connected TVs at scale. It also supports third-party data sources like Sportradar and Stats Perform, ensuring live, data-driven interactivity without complex back-end development.

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