Accedo, a provider of video streaming software and services, has launched a specialist XR consultancy offering, supporting video service providers to create and launch cost- and time-efficient XR video-centric experiences.

With the launch of this new offering, Accedo will enable content providers, broadcasters and rights holders to draw on its vast video and XR industry expertise, as well as its strong industry network and market leading XR software and services.

Accedo is a market leader in helping broadcasters establish impactful OTT services, leveraging a broad portfolio of specialist software and services. The XR consultancy offering leverages Accedo’s 400-person strong Professional Services team and over twenty years’ experience navigating video distribution across various platforms. With strategic initiatives that put it at the forefront of XR development, including the formation of The XR Sports Alliance in June 2024, it is well positioned to provide XR advice that is grounded in real-world experience and expertise.

The XR consultancy offering enables video providers to rapidly build, test and deploy immersive XR video streaming experiences, enabling efficient experimentation and iteration while reducing time and cost to market. Accedo is also able to help consultancy clients turn strategy into reality by leveraging its Xtend solution framework to effortlessly create powerful spatial computing experiences using existing web-based applications.

Lucy Trang Nguyen, Business Development Director for Emerging Technologies, Accedo, commented: “With XR gaining momentum as the next frontier for media distribution, broadcasters and rights holders need clarity on where it fits in their roadmap. Our XR Consulting Offering combines Accedo’s deep video expertise and market insights from our strategic position alongside leading tech players. We help navigate the shift—from defining XR strategy and monetisation models to exploring AI-driven engagement and immersive formats. It’s about moving fast, testing smart, and building experiences ready for scale.”

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Categories: Press Releases

Tags: Accedo, OTT, xr