IMG has secured the rights to broadcast the FIFA World Cup 2026 to the Inflight and Cruise Ship markets. The new agreement grants IMG exclusive live rights to broadcast all 104 matches on the Sport 24 channels globally.

Taking place across Canada, Mexico and the US from June 11th to July 19th 2026, the FIFA World Cup 2026 will be the fourth consecutive edition of the men’s competition to be broadcast on the IMG owned and operated channels. It follows the success of FIFA World Cup Qatar 2022, which saw 172 live hours broadcast on Sport 24 and Sport 24 Extra with over 1.4 million passengers tuning in to watch inflight. The tournament was a similar success for cruise lines, with the tournament being broadcast live from the pool decks and lounges.

Jean-Christophe Petit, Director of Media Partnerships at FIFA, commented: “We are delighted to extend our partnership with IMG which will ensure millions of fans, whether they are in the air or out at sea, will have access to the FIFA World Cup. IMG will broadcast all 104 matches live on their inflight and inship channels, ensuring exceptional coverage of sport’s most iconic tournament through IMG’s footprint.”

Richard Wise, SVP Content and Channels, at IMG, added: “Sport 24 is all about bringing passengers live coverage of the world’s greatest sporting competitions, wherever they are in the world. Over past tournaments, we’ve seen the FIFA World Cup’s unique ability to spark viral moments as passengers celebrate historic victories together. We are delighted to once again broadcast extensive coverage of the FIFA World Cup live across our channels, so that fans never miss a minute of the action.”

Sport 24 can be viewed on 610 aircrafts and 119 cruise ships, which include Etihad Airways, Emirates, Turkish Airlines, Singapore Airlines, Cathay Pacific, Carnival Group, Royal Caribbean, Celebrity, Norwegian Cruise Line and Fred Olsen. Sport 24 and Sport 24 Extra are produced from IMG’s production HQ at Stockley Park, near London’s Heathrow Airport.

Other posts by :

1. Turkey establishes satellite production ecosystem
2. Italy joins Germany in IRIS2 alternate thoughts
3. Kazakhstan to create museum at Yuri Gagarin launch site
4. AST SpaceMobile gets $42 or $1500 price target
5. Analyst: GEO bloodbath taking place
6. SES AGM results: Appaloosa still objecting
7. SpaceX’s Shotwell worth $1.2bn
8. SpinLaunch’s revolutionary plan for 280 satellites
9. Consolidation impacts satellite sector

Categories: Articles, Content, Rights

Tags: cruise, IFE, IMG, sport24, World Cup