SPI International has announced a partnership with Thematic Channels sales house in Romania. Following the launch of the DIZI Romania dedicated feed in February, Thematic Channels has been appointed the exclusive representative for the channel’s advertising sales.

DIZI is one of SPI International’s key brands that takes viewers into the world of Turkish series. It features some of Turkey’s biggest stars and showcases stories of love and betrayal, complicated relationships and family ties.

In line with SPI’s commitment to provide entertainment and services to global audiences and business partners, the company launched a new version of the DIZI channel in February, tailored for the Romanian market, featuring an enriched selection of content.

“We have made a strategic move by entering Romania as a new market with DIZI advertising sales. Not only we are launching advertising on this channel for the first time, but we are also adding Romania as another market after Poland, Czechia and Hungary in the CEE region, where we are present with TV advertising sales. After enhancing the DIZI’s value proposition in Romania by introducing individual feed featuring dedicated content selections, we feel delighted to announce the partnership with Thematic Channels as the next step. Launching ad sales on DIZI with such a recognised partner is a promise of great collaboration,” said Erwan Luherne, Managing Director at SPI International.

Thematic Channels is responsible for selling DIZI spots and sponsorships in Romania. The channel is currently available there via three local operators: Focus Sat, Vodafone and Orange.

Radu Budes, Managing Partner at Thematic Channels, added: “We are thrilled to open the advertising sales for SPI International, a Canal+ company, on the Romanian market and welcome DIZI to our portfolio. SPI International is a media powerhouse brand that Romanian viewers have known for years, and it stand to benefit from the local openness and interest to thematic stations. DIZI joins the second most important segment of the television market – the movie & series stations – which has posted a 28 per cent year-on-year audience increase, the second growth rate within all tv clusters in 2024. We are launching our strategic partnership on a TV market that has grown in both consolidated audience and advertising revenue.”

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Tags: Dizi, romania, SPI International