FuboTV and The Athletic announced today an in-depth partnership making Fubo the official live TV streaming partner of The Athletic. The multi-year agreement incorporates content and product integrations as well as plans to co-market the two brands to their respective audiences.

Through the partnership, sports-first live TV streaming platform Fubo is The Athletic’s first streaming partner.

Fubo will be integrated into live game blogs and additional content on The Athletic’s sports platform as a go-to sports streaming destination. As part of this, The Athletic will work with Fubo to provide engaging and informative content experience through custom in-content modules that will feature relevant game information. The Athletic and Fubo plan to jointly develop new product features on The Athletic platform designed to ultimately build a unique and market-leading user experience.

“The Athletic is one of the most trusted sources in sports media and we have a shared passion of building community through sports at local and national levels,” said Yale Wang, executive vice president of marketing, Fubo. “We are excited to be The Athletic’s first official streaming partner and look forward to connecting with sports fans through bold new integrations while providing leading sports coverage.”

“We are thrilled to partner with Fubo, a leader in live sports streaming, as our first official streaming partner,” added Sebastian Tomich, chief commercial and development officer, The Athletic. “This partnership brings together The Athletic’s unrivaled sports journalism and Fubo’s dynamic live content, enhancing the way fans engage with sports. Together, we are committed to building a deeper community of sports enthusiasts, providing the best coverage and creating immersive new experiences for fans at both the local and national levels.”

Fubo’s leading sports offering includes more than 55,000 live sporting events annually, with many streaming in 4K, and over 35 regional US sports networks in its base package. The Athletic’s newsroom of 450+ full-time staff delivers in-depth coverage of hundreds of professional and college teams across more than 47 North American markets and all 20 football clubs in the English Premier League, as well as many Championship clubs.

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Tags: fubo, fubotv, sports, streaming