Paramount rolls out mental health campaign
October 10, 2024
To mark World Mental Health Day (October 10th) Paramount has announced the international expansion of its ‘Mental Health is Health’ campaign, dedicated to providing essential resources to support mental well-being worldwide.
As part of its commitment to mental health, Paramount is introducing a series of initiatives designed to help individuals care for their mental well-being. Leveraging Mental Health Action Day as a catalyst, the initiatives aim to provide valuable resources that raise awareness about often overlooked mental health issues, offer tools to support oneself and loved ones, and celebrate those who are actively making a difference in the field of mental health.
UK highlights include:
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MTV EMAs Creators House. Part of Paramount’s Content for Change event series, this social impact-led initiative will take place from November 7th to 9th in Manchester, with a slate of programming and networking opportunities aimed at the city’s creative community. The Creators House in Manchester will feature a full day dedicated to Mental Health, including panel discussions, activations and networking moments.
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Partnership with Change X to launch the World Mental Health Day Community Fund, a multi-region mental health and well-being focused community fund supporting communities to start or expand projects that positively impact mental health and well-being in the UK, Australia, Canada, Singapore, Mexico, Argentina, Germany, Netherlands, France and Chile. More than 80 projects have been funded so far across 10 countries. In the UK, this project is, ‘Strength in Minds, together’, with Future Pages (Bristol). The project will offer weekly mental health workshops focused on emotional regulation, trauma recovery, and resilience-building. This event will include introductory mental health workshops, family support sessions, and information on available resources.
Paramount’s global initiatives for include:
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From Me To You, a short form video series featuring local music artists, celebrities and influencers sharing their personal experiences and mental health journeys to raise awareness, challenge stigma and inspire action for international MTV audiences. The series was produced in the UK, France, Brazil and South Africa to amplify the ‘Mental Health is Health’ initiative using local voices. The series will start rolling out on October 10th across local MTV Social Media Channels. .
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World Mental Health Day Public Service Announcement: A cross-brand Public Service Announcement rolled out across Paramount’s global channels and platforms, centering World Mental Health Day as a moment to encourage audiences to take action on their mental health, addressing audiences to find support and services via a specially created website. The PSA is available across international markets on Pluto TV, Comedy Central, MTV, BET International, Network10 in Australia and My5 in the UK, and in the US across MTV Entertainment brands, including MTV Instagram, X and Facebook social accounts, as well as Comedy Central and CMT social handles.
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Partnership with the Born This Way Foundation to promote the Be There Certificate. This free, online mental health course, developed by Jack.org in partnership with Born This Way Foundation, is available in English, French and Spanish. It educates individuals on how to recognise signs of mental health struggles, understand their role in providing support, and connect those in need with appropriate help.
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Partnership with Throughline to promote Throughline’s Find A Helpline platform and widget, empowering audiences to find vetted mental health services and resources worldwide.