Canada: Bell Media, WBD expand partnership
October 8, 2024
Bell Media has expanded its landmark partnership with Warner Bros Discovery (WBD) for the Canadian market, extending Crave for multiple years as the exclusive home of HBO and Max content. The expansion of Bell Media’s existing licensing agreement with WBD, announced in 2023, ensures Crave subscribers have continued access to a library of premium content.
The new agreement also includes a co-production commitment for original Canadian content with global appeal, licensing of Bell Media original content for use on WBD platforms outside of Canada, and extended access to French-language content for use on Bell Media platforms.
“We are strengthening and deepening our relationship with Warner Bros. Discovery, marking a significant milestone as we move forward together,” said Stewart Johnston, SVP Content and Sales, Bell Media. “With our commitment to develop co-productions, and the extended pipeline of extremely valuable content for subscribers, we’ve ensured Crave is well-positioned for continued growth and success.”
Bell Media and WBD also reveaked that they have settled all matters in their recent dispute regarding Bell Media’s suite of Discovery-branded channels. Details regarding changes to Bell Media-owned Discovery channels will be made available in the coming weeks.
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