“Starting today, we are asking users in the United States to pay a small recurring fee for unlimited access to CNN.com’s world-class articles,” said Alex MacCallum, CNN’s executive vice president of digital products and services.
CNN installs website paywall
October 2, 2024
With cable television viewership and revenue dwindling, CNN has rolled out a paywall and is asking some of its users to pay $3.99 a month for access to its website content as it looks to generate a digital revenue stream. The move comes at a time when several publications have already launched and seen success with subscription models.
The average visitor to CNN’s website, who may only read a few articles a month, will not be prompted to pay at this time. “Only after users consume a certain number of free articles will they be prompted to subscribe,” MacCallum continued. “In addition to unlimited access to CNN.com’s articles, subscribers will receive benefits like exclusive election features, original documentaries, a curated daily selection of our most distinctive journalism, and fewer digital ads.”
At the same time, Reuters has said full access globally to its website and newly relaunched app will now cost $1 per week, or $4 per month.
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