Bridged has announced its first strategic long-term partnership with Fuse, a global sports and entertainment marketing agency headquartered in the United Kingdom. This collaboration aims to drive and champion diversity and representation within the sports and entertainment industries, empowering individuals from diverse backgrounds to pursue rewarding careers in these fields.

As a cornerstone of the partnership, Fuse will launch ‘Fuse Stories’, a series of articles spotlighting Fuse employees. These stories will offer readers an exclusive behind-the-scenes look at the inner workings of the agency, the impactful work they do and the talented individuals who make it all possible. In addition, Bridged will regularly feature job opportunities at Fuse on its social platforms and website, broadening access to exciting career opportunities.

Bridged will also assist Fuse in developing a more accessible and inclusive recruitment process by advising on strategies to eliminate barriers to entry. This involves using inclusive language in job descriptions to attract diverse candidates, promoting available roles across various platforms to reach a broader talent pool, and implementing feedback mechanisms to address any obstacles candidates may encounter. With Bridged’s expertise, Fuse aims to strengthen its DE&I strategy, ensuring a fair hiring process whilst reinforcing its commitment to a diverse and inclusive workplace.

Together, Bridged and Fuse will spearhead several initiatives, including:

• Online Webinars: Delivered by Fuse employees, these sessions will provide valuable industry insights and career advice.
• Open Days at Fuse HQ: Offering a firsthand experience of the dynamic work environment at FUSE and providing tips on how you can turn a passion for Sports and Entertainment into a fulfilling career
• 1-2-1 CV Reviews, Interview Prep and Speed Mentoring: Personalised support to help individuals enhance their job application materials and strategies.

These initiatives will be available to members of the Bridged Community Hub, which aims to further support individuals from diverse and underrepresented backgrounds who are facing barriers breaking into the industry.

Ella Ireri, Founder of Bridged, commented: “We are incredibly happy to be working with Fuse, as their commitment to diversity and inclusion alights perfectly with our mission at Bridged. This partnership marks an exciting step towards breaking down barriers faced by individuals from underrepresented groups, creating more opportunities, and ultimately making the sport and entertainment industry more accessible. A big thanks to Sarah and the wider Fuse team!”

Sarah Kendall, Managing Director of Fuse, added: “As soon as I met Ella and learnt about the Bridged mission and community, I knew we’d make great partners. We share a vision of a thriving and diverse Sport & Entertainment Marketing industry that reflects modern society and the music and sport stars we work so closely with. An important starting point is ensuring that talent can easily access jargon-free information about our industry and live opportunities, and another is helping them feel empowered to apply for roles. We’re looking forward to working with Bridged and their network, confident it will drive real change and make a tangible difference in creating opportunities for all.”

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Categories: Press Releases

Tags: bridged, fuse, sports