ESPN signs Raja to multi-year extension
July 30, 2024
ESPN has signed Social & Digital Talent and Strategist Omar Raja to a new, multi-year contract where he will remain a driving force of ESPN’s social media strategy and will continue as the voice behind ESPN’s SportsCenter Instagram.
“I’m thrilled to continue my journey with ESPN. From epic TikTok highlights to unforgettable Instagram and YouTube moments, working with this talented team has been an extraordinary ride,” said Raja. “I’m eager to create even more impactful content that resonates with audiences worldwide and further solidifies ESPN’s leadership in sports entertainment.”
Raja, who joined ESPN in January 2020, has been responsible for strategic social programming across ESPN’s platforms, bringing expertise in user-generated content strategy and social community-building to expand ESPN’s reach to the next generation of sports fans.
“Omar’s talent is unique in that he’s a gifted content creator who also relentlessly studies metrics and trends to stay connected with ESPN audiences wherever they’re spending time,” said Kaitee Daley, SVP, Social Media, Content Optimisation & ESPN Next. “We’re excited to continue building on the innovation and success that he has driven during his four years with ESPN.”
Since Raja joined ESPN, SportsCenter’s Instagram has more than doubled its following to 38.9 million from 15.3 million. In addition, Raja’s personal YouTube channel has surpassed 13 million subscribers, with over 22 billion views and 190 million watched hours. Raja also played a key role in ESPN’s TikTok account becoming the #1 most followed brand on the app with 46 million followers.
Before joining ESPN, Raja was one of the earliest creators and influencers in the social media space, founding House of Highlights in 2014.
Other posts by :
- Rakuten makes historic satellite video call
- Rocket Lab confirms D2C ambitions
- Turkey establishes satellite production ecosystem
- Italy joins Germany in IRIS2 alternate thoughts
- Kazakhstan to create museum at Yuri Gagarin launch site
- AST SpaceMobile gets $42 or $1500 price target
- Analyst: GEO bloodbath taking place
- SES AGM results: Appaloosa still objecting
- SpaceX’s Shotwell worth $1.2bn