STARZ ON adds iQIYI content
June 19, 2024
evision, the media and entertainment arm of e&, has acquired the rights for a number of popular Chinese dramas, animation and movies from iQIYI, the online entertainment service in China. This partnership enables STARZ ON, evision’s free streaming service, to become a definitive destination for Chinese entertainment in the MENA region
Olivier Bramly, Chief Executive Officer, evision, said: “This partnership transcends simply expanding our content library, whilst becoming the first partner of iQIYI in the MENA region. It’s a strategic move to position STARZ ON at the forefront of a global entertainment shift. Chinese content is captivating audiences worldwide, and by offering this diverse and high-quality selection to MENA viewers, we’re fostering cultural exchange and solidifying our commitment to delivering the most in-demand entertainment experiences”.
Sunil K Joy, Head of Content at evision, added: “The global appeal of Chinese-language dramas is undeniable. Hits like the 2023 fantasy drama series Love Between Fairy and Devil, which topped iQIYI’s global rankings and soon to be on STARZ ON, exemplify their growing popularity. Yet, to capture a broader and more diverse audience in newer markets like MENA, such strategic initiatives are essential. To this end, all content will feature Arabic subtitles, ensuring viewers can fully immerse themselves in these captivating stories.”
The partnership unlocks a slate of titles chosen for MENA audiences including Kung Fu epics like Monkey King: The One and Only to the intricate tales of love and destiny in Destiny’s Love. The library also features the enchanting world of fantasy with the anime No Choice But to Betray the Earth (pictured) and the lighthearted romantic comedy Chasing Love.
Xianghua YANG, Senior Vice President of iQIYI, said: “This partnership marks a milestone for iQIYI’s global presence. By brining premium Chinese content to MENA audiences, we believe this collaboration with evision will resonate deeply, creating new and diverse business opportunities. We are excited to deliver a superior viewing experience to evision’s users while expanding the reach of Chinese content.”
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