Advanced Television

NEXTGEN TV to surpass 10m devices

October 18, 2023

Pearl TV, the consortium of U.S broadcast companies leading the nation’s transition to NEXTGEN TV, and its network partners have spotlighted new milestones for NEXTGEN TV receivers and announced details of Pearl TV broadcasters’ national holiday advertising campaign. On the eve of the Pepcom Holiday Spectacular!, where the consumer benefits of NEXTGEN TV will be highlighted, Pearl also applauded the collaborative efforts of New York City broadcasters launch of NEXTGEN TV, expanding the nationwide reach of NEXTGEN TV to 70 per cent of American viewers and underscoring its momentum for broadcasters and consumers alike.

“NEXTGEN TV is meeting exciting milestones as it approaches the end of 2023, solidifying its trajectory for 2024 which includes more TV manufacturers expected to add NEXTGEN TV as a feature, more accessory options for consumers at retail, more market launches, and more unique and interactive content from broadcasters,” said Anne Schelle, managing director of Pearl TV. “We’re excited to be at Pepcom Holiday Spectacular! in New York City to help promote and educate consumers on the many options they have when it comes to NEXTGEN TV. And we praise New York City broadcasters for their collaboration and technical determination in bringing the standard to the country’s largest television market.”

A feature built into select TV models manufactured by Hisense, LG, Samsung and Sony, NEXTGEN TV is widely available to consumers at retail across more than 100 models, starting at $599. While features may vary by device and broadcaster as commercial service expands in local markets, NEXTGEN TV is designed to be future proof, enabling a viewer’s television set to advance with technological improvements. NEXTGEN TV, powered by the IP-based ATSC 3.0 standard, is also a complement to streaming platforms, as it doesn’t compete for household bandwidth with over-the-top content, but instead, is provided as a free over-the-air service.

Consumers are also accessing NEXTGEN TV service using an antenna. As antenna technology and look has significantly modernized, the Free TV Project is an organisation that helps consumers discover the benefits of free over-the-air (OTA) broadcast television. The Free TV Project website provides relevant and user-friendly content, including free online tools that will help consumers discover the right TV antenna and see how many and which OTA channels are available in their areas. In recent years, new OTA channels have launched at a rate of one new network every two to three months, according to Screen Engine/ASI. And antenna usage continues to climb as 35 million U.S. households have an antenna and 50 million are expected to have one by 2025, according to the Consumer Technology Association.

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