India: Parade, Reliance Jio launch Biopic
August 9, 2023
Parade Media Group’s tech incubator, Parade Labs, has partnered with Reliance Jio to launch Biopic in India.
Parade’s first dedicated FAST offering via app has been launched in India on JioStore Application Store as part of Strategic Partnership across multiple devices such as Jio STB, JioPhone, JioBook, JioPC.
Jio is the largest mobile network operator in India and the third largest mobile network operator in the world, with over 426 million subscribers. The app will roll out across 3rd party android platforms globally throughut August.
Forming part of Parade’s broader DTC and D2F roadmap, Labs focusses on highly scalable markets, deploying content via OTT to CTV, PC, and Mobile. Whilst utilising its own portfolio of IP, Labs is actively collaborating with distributors and producers, bringing their expertise to bear in unlocking new revenue streams across the tech and media sector.
Biopic is a linear and on-demand channel that takes viewers in-depth with some of the most fascinating figures from the worlds of Hollywood, sport, music, and British Royalty.
Parade’s Founder CEO, Matthew Ashcroft, said: ”The convergence of content and technology continues to disrupt and excite the industry. Partnering with Jio, the largest telco in India and the third largest in the world, unlocks new audiences for Parade’s stable of producers and its strategic partners. It’s another example of how Parade continues to innovate through strategic partnerships to access millions of new viewers”.
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