BBC Studios has renewed its longstanding partnership with Dubai-based airline Emirates. The new agreement sees an enhanced BBC-branded offering for Emirates passengers, with over 250 hours of new dramas, documentaries and factual entertainment, natural history productions and pre-school programming added to ICE, the airline’s inflight entertainment system.

All BBC Studios content can be found in a dedicated BBC-branded area on ICE. The BBC branded space gives passengers the opportunity to enjoy boxsets of popular and critically acclaimed scripted series including evergreen classic comedies such as Blackadder, Sally Wainwright’s police drama Happy Valley, and Diplomat, a new crime series from the producers of Bodyguard and Line of Duty.

A brand new BBC Earth section is the destination for the BBC’s natural history productions including Frozen Planet II, Blue Planet II narrated by Sir David Attenborough and much anticipated Planet Earth III.

The CBeebies branded space will continue to keep pre-schoolers entertained on Emirates and, now features presenter links, providing fun ideas and games for children and carers in-between the series and in addition to  global hits such as Bluey, Hey Duggee  and Go Jetters .

“Emirates have been a key licensee of BBC Studios content for many years, and we are very proud that our cooperation continues to grow and benefit  our global audiences,” stated Zina Neophytou, VP Out of Home at BBC Studios. “This renewal gives Emirates passengers access to more hours of  BBC content than ever before, and the new interface features introduced from May will help them navigate easily to their favourite shows onboard.”

BBC News channel will remain in the Emirates offer allowing passengers access to the linear news channel onboard.

The agreement was brokered by Neophytou and Peter Williams, Account Manager, Out of Home at BBC Studios.

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Tags: BBC Studios, Emirates, ICE, inflight entertainment