Global home appliance and consumer electronics brand Hisense has published the results of a study into UK TV owners’ viewing habits.

The research focused on Brits’ attitudes to popular TV series and the effect those views have on TV purchasing decisions. Half (49 per cent) of those surveyed for the study watch their favourite shows to relax, and a third (30 per cent) do it as a way of family bonding.

Considering this, Hisense says it is unsurprising that so many UK households were found to be planning to upgrade their televisions (34 per cent). Picture quality (73 per cent), size of screen (70 per cent) and sound quality (58 per cent) were found to be the biggest priorities among consumers considering a purchase.

Television was widely recognised as playing a key role in British culture, with nearly a third (29 per cent) saying it was a “national pastime” and the same amount claiming that watching good television made them happier.

Other posts by :

1. Rakuten makes historic satellite video call
2. Rocket Lab confirms D2C ambitions
3. Turkey establishes satellite production ecosystem
4. Italy joins Germany in IRIS2 alternate thoughts
5. Kazakhstan to create museum at Yuri Gagarin launch site
6. AST SpaceMobile gets $42 or $1500 price target
7. Analyst: GEO bloodbath taking place
8. SES AGM results: Appaloosa still objecting
9. SpaceX’s Shotwell worth $1.2bn

Categories: Articles, Consumer Behaviour, Research

Tags: Hisense, UK