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Report: PC, Apple computer sales plummet

April 11, 2023

By Chris Forrester

PC sales, including Apple units, have tumbled by 29 percent during the recent quarter-year. Statistics from International Data Corp (IDC) says that the fall-out from the pandemic has lead to a glut in store and supplier inventory.

IDC states that global PC shipments were 56.9 million in Q1 this year, down 29 per cent y-o-y and dramatically down on the 59.2 million shipped in Q1 2019 as the pandemic created a surge in demand.

Apple has a 7.2 per cent share of the global market, says IDC, and suffered a 40.5 per cent drop.

Other major names include Lenovo, which fell 30.3 per cent; Hewlett Packard’s HP which fell 24.2 per cent; and Dell shipped 31 per cent fewer units.

Jitesh Ubrani, a research manager at IDC, said: “Even with heavy discounting, channels and PC makers can expect elevated inventory to persist into the middle of the year and potentially into the third quarter.”

Categories: Articles, Equipment, Markets, Research

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