ITV has announced that, from March 7th, its flagship soap Coronation Street will change to new hour long format. The soap will then air 8-9pm on Mondays, Wednesdays and Fridays.

Coronation Street Producer Iain MacLeod said: “It’s an exciting time for the show and these [current storylines] will propel us into the hour-long era with a bang and all the characteristic drama, humour, twists and intrigue that Corrie viewers have come to expect. We’ve got high-octane action with tragic heroine Abi, leading to life and death dilemmas. We’ve got riotous romantic intrigue for Daniel, with deliciously dastardly Daisy pulling out all the stops to keep her man. We’ve got the uber-complex Gary, who has finally turned his life around and is atoning for his sins with Kelly, only to find himself facing a final reckoning with the ghosts from his past. And we’ve got heart-stopping, high-stakes drama for Sarah, featuring a knife-edge showdown between Adam and his tormentor Lydia, which will leave you wondering which one’s the bad guy. All of this in one big serving per night. What’s not to love?”

Coronation Street first aired in 1960 and is the world’s longest-running television soap opera.

The news comes on the heels of the BBC rescheduling Eastenders.

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Tags: BBC, coronation street, Eastenders, itv