TF1/M6 merger under threat?
January 25, 2022
By Chris Forrester
A report in French newspaper Le Figaro quotes the nation’s Association of Advertisers (UDM) saying that they do not see TV advertising and digital advertising as substitutable.
This is perceived as a negative for the proposed merger between French commercial TV broadcaster TF1 and smaller rival M6.
A note from investment bank Exane/BNPP says that the major argument backing the merger is that the emergence of major digital players such as Google, Amazon etc, has made the borders between the sub-categories of advertising as being “much more fluid”.
The UDM argue that in their view this is not the case and consequently the argument in favour of a merger doesn’t hold.
Arcom, the French media regulator (the successor to the CSA) is expected to make its view on the merger known within the next few weeks.
Other posts by :
- FCC boss praises AST SpaceMobile
- Rakuten makes historic satellite video call
- Rocket Lab confirms D2C ambitions
- Turkey establishes satellite production ecosystem
- Italy joins Germany in IRIS2 alternate thoughts
- Kazakhstan to create museum at Yuri Gagarin launch site
- AST SpaceMobile gets $42 or $1500 price target
- Analyst: GEO bloodbath taking place
- SES AGM results: Appaloosa still objecting