AT&T’s CEO John Stankey, speaking at the Goldman Sachs Communacopia Conference, confessed he was not happy with neither the AT&T brand image or its key channels.

“Frankly, I’m not satisfied with where the AT&T brand stands right now,” Stankey said. “I’m not sure the [AT&T] brand is positioned well for the next 10 years.”

Stankey’s team have a full agenda at the moment as it brings in a new partner to its DirecTV operation and the merger of WarnerMedia with Discovery.

CNBC reminded viewers, in a report on AT&T, that despite investing more than $160 billion (including debt) the fact is that AT&T’s share value has crashed some 25 per cent over the past five years.

“[AT&T] is a highly recognised brand, but we’ve got to take it to a new place.” Stankey told the conference.

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