HBO Max has launched a new feature that allows users to customise their profile images, either by uploading a photo of their own – a first for a streaming service claims WarnerMedia –  or by choosing an avatar from a selection of more than 120 iconic characters.

“With the launch of customisable profile images and character avatars, we’re delivering on our promise of a bespoke experience that is tailored to each user, empowering their individual tastes and preferences,” said Sarah Lyons, Executive Vice President, Direct-to-Consumer Global Product Management. “This is a key step toward our vision of providing users with a platform where they can build an identity that connects them to the content they love most.”

Starting immediately, users can upload a photo or take a new photo via supported tablets and mobile devices. Alternatively users can choose an avatar from popular HBO Originals, Max Originals and kid-friendly titles such as The Sopranos, Watchmen, Game of Thrones, Curb Your Enthusiasm and Scooby-Doo. The image will then appear across all supported platforms where the user is signed in.

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Tags: avatar, game of thrones, HBO, HBO Max, The Sopranos, Watchmen