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Sky: “More Brits excercising at home”

December 16, 2020

A study from Sky suggests the home has become the new fitness haven for Brits with an average saving of £100 a month compared to going to the gym.

Nearly half (44 per cent) are now preferring to exercise at home for convenience (65 per cent), value for money (50 per cent) and ease (48 per cent), with over a third (38 per cent) feeling it’s easy to access different apps, workouts and motivation at home.


The research commissioned by the Sky Q platform and Fiit, showed that following the on and off closure of gyms and leisure centres since March, the alternative set-up of exercising at home was relaxing (31 per cent), quieter (30 per cent), and more enjoyable (24 per cent), with almost a third (32 per cent) preferring the option to choose to exercise when it suits their calendar.

Fiit ambassador, Dr Hazel Wallace, who’s partnered with Sky Q said: “Working out at home can be very difficult without any guided support or motivation to get you through. Fiit on Sky Q solves that problem by offering you a range of quick, effective, instructor-led classes in the comfort of your own home. Staying active is not only important for our physical health – but our mental health too.  With all the upheaval over the last year, it is more important than ever that we take time out in our day to look after our health and wellbeing.”

Fraser Stirling, Group Chief Product Officer at Sky, added: “It’s great that people are feeling more confident to try new forms of exercise at home. Having Fiit on Sky Q makes it so easy to work out that you can’t use the usual excuses! Even if it’s a quick 15-minute session, everyone can join in with classes and training programmes, straight from the heart of your home and all on the big screen.”

Categories: App, Articles, Consumer Behaviour, Research

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