Sky, Adobe launch digital education initiative
October 22, 2020
Sky and Adobe have launched The Edit, a new digital programme for schools designed to improve the media and digital literacy of 30,000 young people across the UK and Ireland.
With a focus on low-income areas, The Edit will reach and inspire the next generation of media talent by breaking down the industry’s barriers to entry and bridging the digital skills gap, while offering an insight into what a career in the media might look like.
Stephen van Rooyen, Sky’s Executive Vice President & Chief Executive Officer, UK & Europe, said: “There are significant barriers to entry in the media industry that have to be broken down. The Edit will inspire thousands of young people to consider a career in media, to experience what it’s like to write, edit, produce, and broadcast the news. Every child, in every community, should have access to digital programmes. The Edit can help them find their voice and build the essential digital skills that the future of our economy relies upon.”
The Edit will provide primary and secondary schools across the country with a platform and the training to produce broadcast news reports from script to screen. With the use of Adobe’s creative tools and Sky’s content, young people can enter their climate change themed television reports into a nationwide competition with the winners announced on TV on Sky News’ FYI.
Nishy Lall, Head of Young People at Sky, said: “We want to help the next generation reach their potential. Through Sky Academy Studios we have been able to work with school children to raise their aspirations, develop new skills and broaden their horizons of what they can achieve in life. The Edit gives us the opportunity to reach children from all communities across the UK and Ireland, giving them this same valuable experience.”
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