During this period of unprecedented global challenge, many charities around the world are suffering both operationally and financially. A group of leading mobile game developers have joined together to support them.

Each will dedicate a proportion of their global advertising inventory to support a selection of charities, including the Make-A-Wish Foundation (UK), SpecialEffect, and BuildAid. Together the group of developers have a global audience of over 100 million Daily Active Users. They comprise of DoDreams, MAG Interactive, Popcore, Miniclip, Ilyon Dynamics, Kwalee, Masomo, plus many others.

“With many people stuck at home around the world, gaming publishers are seeing record usage. We are all pleased to be able to give free access to advertising inventory for a group of charities that face a critical challenge over the next few months.” said Pieter Kooyman, Chief Advertising Officer for Miniclip.

The creative ad development and ad-serving is being handled by Vungle, a leading advertising network. “Right now, the work charities are undertaking has never been so vital, but it can be hard for them to reach the people who need their services the most, as well as launch appeals for much-needed donations,” said Jeremy Bondy, Chief Operating Officer, Vungle, which is providing creative support and ad serving services to charities as part of this initiative. “Millions of people play mobile games every day, so in-app ads can really help these organisations spread the word.”

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