Global content creator, producer and distributor Endemol Shine Group has announced the launch of three channels (Reel Truth, Masters of Food and All Drama) on Samsung’s UK TV Plus service.

In addition to the three UK channels, further channels will be launched in the US and across key European markets in the coming months.

To distribute their content to Samsung’s new internet-based TV Plus service, Endemol Shine Group have partnered with Wurl, a provider of streaming video distribution and advertising services for connected TV.

Kasia Jablonska, Head of Digital Distribution and Monetisation, Endemol Shine Group, said: “The curation of dynamic channels and delivering our content through OTT platforms is a core focus for our digital business. It’s the space which is about to explode and Endemol Shine is very much a part of the avant-garde. Our partnership with Samsung TV Plus is testament to the enduring appeal of our extensive library of shows, and by working with distribution partners such as Wurl, we are able to meet the demands of our rapidly developing audiences.”

“The future of TV viewing is through connected TVs, and industry titans like Endemol Shine Group are poised for continued success because they’re capitalising on this shift,” added Sean Doherty, CEO of Wurl. “For video producers, the Wurl Network powers distribution and advertising on the world’s leading video services. We’re proud to support Endemol Shine Group as they continue their international channel expansion.”

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