Comcast Cable is rebranding its Spotlight advertising sales unit as Effectv.

The company advises the name should be pronounced “e-FEC-tiv” as the company shifts its emphasis from traditional spot sales to data-driven and addressable advanced advertising.

Effectv unveiled two new products; one helps advertisers plan campaigns aimed at specific audiences, the other is designed to deliver messages that are addressable at the household level within linear programming.

“As we evolve to a more data-driven future, the work that Effectv is doing will make television a more effective, accountable medium for advertisers,” said Comcast.

Other posts by :

1. Bank: AST SpaceMobile is favoured
2. Amazon Leo gains South Africa link
3. Eutelsat wants an extra 528 satellites
4. FCC approves orbital space mirrors
5. Analysts: “Unknown Unknowns for SpaceX”
6. Ligado’s bankruptcy clean-up continues
7. Arianespace to offer ‘rideshare’ launches
8. Space industry warns Europe must do more
9. Banks increase SpaceX forecasts

Categories: Advertising, Articles