The English Premier League has as appointed Guardian Media Group boss David Pemsel as its new chief executive. Bruce Buck, the chairman of Chelsea, said Pemsel had been hired because of his “straightforward style and personal integrity”.

Pemsel, 51, has been chief executive of GMG, since July 2015. The company’s main Guardian News & Media subsidiary in 2018-19 recorded its first operating profit in many years, following a run of heavy losses, and now makes the majority of its money from online activities.

Pemsel will join the Premier League in early 2020. His appointment follows a lengthy search for a new Premier League chief executive following the departure of former boss Richard Scudamore at the end of 2018.

Pemsel joined Guardian News & Media in 2011. Before that he was group marketing director at ITV and helped launch Elisabeth Murdoch’s Shine Entertainment production company.

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