The European pay-TV market is expected to gain 17.7 million subscribers between 2019 and 2023 which would represent an 8.4 per cent growth, according to a Dataxis forecast.

It should amount to almost 230 million subscribers in 2023.

This global growth will be driven by IPTV (+13.1 million subscribers) and OTT (+6.6 millon), while cable TV should shed some 4.6 per cent million subscribers.

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