Tremor Video, the programmatic video platform, has combined its capabilities with YuMe by RhythmOne, a specialist in Advanced TV solutions.

The new integrated company aims to provide advertisers with even more impactful brand storytelling on one of today’s most popular digital platforms. This combined offering now provides brands and agencies with cutting-edge Connected TV (CTV) advertising solutions, including directly sourced inventory relationships across apps and smart TVs, as well as access to exclusive supply sources that reach all platforms.

“We made a strategic move to combine our current video offerings and expertise with YuMe’s in order to help brands increase the value of CTV as a key part of their media mix,” said Anthony Flaccavento, Chief Revenue Officer at Tremor Video. “Advertisers can expect more scale in the CTV space, as well as category-specific audience targeting with enhanced creative.”

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Categories: Advertising, Connected TV