Simplestream, the specialist in live, live-2-VOD and on-demand OTT services, has now integrated BARB’s new Dovetail audience measurement across its delivery platforms. This enables participating broadcasters and operators to more accurately measure reach across multiple devices to better understand their audience and potentially increase advertising, carriage and subscription revenues.

“By supporting BARB’s Dovetail measurement solution, we can enable our customers to better measure full viewership and reach in the UK market, however and wherever content is viewed,” added Dan Finch, Chief Commercial Officer of Simplestream. “The combination of this data with our cost-effective, flexible and leading time-to-market solutions, means that UK broadcasters looking to deploy streaming and OTT services have a more compelling reason than ever to deploy our Simplestream platforms.”

These two sources are combined using a process called Dovetail Fusion. This delivers multiple-screen viewing figures that presently reports programme average audiences – which collates multiple-screen programme audience figures for all individuals across four screens: TV sets, tablets, PCs and smartphones. BARB plan to develop new Dovetail functionality to include reach and time spent viewing on TV sets, smartphones, tablets and PC and viewing of broadcaster VoD services.

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