Viacom has started running spots on its networks warning viewers of a potential blackout on AT&T networks. Trevor Noah, host of Comedy Centrals’s Daily Show, has warned that viewers could soon be missing out on Viacom’s 22-plus channels and urges them to call AT&T to keep the networks available.

In a statement, Viacom said it was the top cable family on the AT&T service and said that it has made offers to AT&T that would allow subscribers to keep Nickelodeon, BET, MTV, Comedy Central and Paramount while lowering cable bills.

“Unfortunately, AT&T is abusing its new market position by favoring its own content – which significantly underperforms Viacom’s – to stifle competition. AT&T-DirecTV’s behavior is also consistent with a recent pattern of gouging their customers by charging them higher prices for an inferior product with fewer channels. Especially troubling, AT&T-DirecTV is marginalizing diverse audiences in its new DTV packages and threatening to do the same with their existing products,” Viacom said.

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