The Asia Pacific pay-TV sector is vibrant, with both subscribers (up by 68 million) and revenues (up by $2.35 billion) forecast to rise over the next five years. However, these forecasts are lower than the previous Asia Pacific Pay-TV Forecasts report, mainly due to many cable subscribers in China converting to OTT.

Simon Murray, Principal Analyst at Digital TV Research, said: “IPTV is the biggest pay-TV winner – adding 83 million subscribers between 2018 and 2024 to take its total to 272 million. Much of this growth will happen in China [up by 40 million] as cable subscribers convert to OTT or IPTV and in India [up by 28 million].”

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