OzTAM, the provider of official audience figures in Australia, has announced the introduction of demographic profiles to its Video Player Measurement (VPM) service. This enhancement means standard age/gender demographic reporting is now available for all content consumed on participating broadcasters’ VoD services, complementing the total audience reporting currently provided.

These demographic profiles will now feature in the VoD  and live streaming VPM reports posted on OzTAM’s website and are available to participating broadcasters in their respective dashboards.

OzTAM CEO Doug Peiffer said: “Demographic profiles of BVOD viewing are a welcome addition to OzTAM’s VPM Report. This enhancement brings us a step closer to understanding the Total TV viewing picture.”

Other posts by :

1. Rakuten makes historic satellite video call
2. Rocket Lab confirms D2C ambitions
3. Turkey establishes satellite production ecosystem
4. Italy joins Germany in IRIS2 alternate thoughts
5. Kazakhstan to create museum at Yuri Gagarin launch site
6. AST SpaceMobile gets $42 or $1500 price target
7. Analyst: GEO bloodbath taking place
8. SES AGM results: Appaloosa still objecting
9. SpaceX’s Shotwell worth $1.2bn

Categories: Articles, Services