Sony is in talks to buy a stake in Zee Entertainment, including potentially a controlling stake, according to India’s CNBC-TV18.

The Japanese conglomerate already has a strong broadcast presence in India and has been looking to expand in the country.

The move comes after Sony gave up on a bid for 21^st Century Fox.

Zee has a TV presence across 117 countries. Comcast, Tencent and Amazon are also also touted as being interested in acquiring a stake.

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