Research: 57% UK users against Netflix with ads
January 18, 2019
According to a report from AudienceProject, the marketing technology firm, 57 per cent of UK consumers would cancel their Netflix subscription if the company were to add commercials into its streaming service.
When asked whether they would stop watching Netflix content featuring ads even if the subscription price was lowered, 42 per cent of respondents still confirmed that they would tear up their contract as a result. According to audience project, this is proof, if it were needed, that Netflix is right to focus on growing through its investment in content rather than considering hosting advertising any time soon.
Netflix dominates the streaming market: The strategy is clearly
This content is restricted to site members. If you are an existing user, please login. New users may register below.
Other posts by :
- Italy joins Germany in IRIS2 alternate thoughts
- Kazakhstan to create museum at Yuri Gagarin launch site
- AST SpaceMobile gets $42 or $1500 price target
- Analyst: GEO bloodbath taking place
- SES AGM results: Appaloosa still objecting
- SpaceX’s Shotwell worth $1.2bn
- SpinLaunch’s revolutionary plan for 280 satellites
- Consolidation impacts satellite sector
- Project Kuiper plans first satellite launch