Yahoo Finance has announced its first standalone app for Apple TV. It provides users with free access to live-streamed market coverage, as well as on-demand video clips and editorially curated playlists, exclusive live-streamed events, original series, personal finance content, and more. Designed to include the best of Yahoo Finance in one place, the app will also offer a persistent player, allowing users to simultaneously search for content so they never miss out on critical moments.

“Yahoo Finance users are highly engaged, and they want to stay on top of the latest market news no matter where they are,” said Joanna Lambert, General Manager of Finance, Tech and Auto at Verizon Media Group/Oath. “Our new app for Apple TV enables us to reach the Yahoo Finance audience at home, where they’re already tuning in to live news programming. Our goal has always been to make it as seamless as possible for our users to obtain the crucial information they need to stay ahead, and this app does just that.”

Yahoo Finance’s original live and on-demand video content is viewed by more than five million unique users each week. The news platform’s daily programs – Market Movers, Morning Meeting, Midday Movers, and The Final Round – have attracted a dedicated following of more than 400K viewers, an increase of 50% since last year. The Apple TV app will make it even easier for users everywhere to access their favourite Yahoo Finance programming, as no cable or satellite subscription is required.

Today’s announcement builds on Yahoo Finance’s ambitious video strategy, which centres around the expansion of its live daily programming to span eight hours of bell-to-bell coverage in January 2019. Yahoo Finance previously announced its first OTT distribution partnership with The Roku Channel, where its original programs are also available. In early 2019, the news platform will launch Yahoo Finance Premium, a paid subscription offering that will provide members with exclusive access to new premium tools, proprietary data sets, and industry-leading research.

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