UPC is adding the new UPC TV to its Happy Home portfolio. “We want to delight our customers. And so we took a step back from static television. UPC TV is not just television, it is an experience, because every customer can watch television how they want. Whether that is on the sofa in the living room, on the balcony or in the train,” explained Severina Pascu, CEO of UPC Switzerland. “And then there is the widest selection of channels and Videos on Demand that UPC has ever been able to offer its customers.”

Customers can control the UPC TV Box with voice controls, while it remembers which commands its owners use and learns new commands all the time. In addition, it shows customers personal recommendations based on their TV viewing behaviour.

Customers of the new UPC TV also have over 240 channels to choose from, including the MySports One channel, which offers exclusive live sport. Netflix, YouTube and Sky are also integrated. Users who wants even more choice can receive almost 500 channels with various add-on options and will then also have access to series that are only available from UPC.

In combination with the UPC TV App, the new UPC TV follows customers seamlessly from their television set to their smartphone or tablet and back – all with just a swipe. They can also download virtually unlimited films and programmes (2,000 hours) and watch them from anywhere thanks to cloud storage. The streaming of content in 4K is also possible with the new UPC TV.

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