AT&T, the US telco giant, has confirmed the launch of Xandr, its new advertising company led by CEO Brian Lesser.

Xandr encompasses all aspects of the existing AT&T advertising & analytics businesses, including AT&T’s advanced TV business, AT&T AdWorks; AT&T’s data and analytics business; ATT.net and AppNexus, which will continue to support its US and global customers under the Xandr umbrella.

“Xandr is a name that draws inspiration from AT&T’s rich history, including its founder Alexander Graham Bell, while imagining how to innovate and solve new challenges for the future of advertising,” said Lesser. “Our purpose is to Make Advertising Matter and to connect people with the brands and content they care about. Throughout AT&T’s 142-year history, it has innovated with data and technology, making its customers’ lives better. Xandr will bring that spirit of innovation to the advertising industry.”

Other posts by :

1. Starlink struggling for approval on South Africa, India
2. Impressive Starlink deployment rate
3. Bank: Space industry worth $1tn by 2040
4. Xona Space wants 259 LEO satellites
5. 36 major airlines now committed to Starlink
6. Quilty: Top 5 Washington Satellite show takeaways
7. Space Wars: Starlink vs Amazon Leo
8. Eutelsat seeks ISRO deal for launches
9. Virgin Galactic sets prices for space tourists

Categories: Advertising, Articles, Business, Telco