China’s TV programming spend second only to US
August 21, 2018
China has overtaken the UK in the television programming industry, becoming the second-largest market in the world after the US, according to IHS Markit. TV programming expenditures in China, including online platforms, hit 73 billion yuan ($10.9 billion) in 2017, followed by the UK at ($10 billion), while the US led the global market, spending ($58.3 billion).
“The growth in China’s TV programming spending is
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