Amazon to bid for La Liga rights
July 2, 2018
From David Del Valle in Madrid
After acquiring a package of 20 football matches from the England Premier League, industry observers have predicted that Amazon will turn its attention to the Spanish market and seek to acquire minority lots of La Liga football TV rights over the next three seasons.
La Liga has four lots of football TV rights for sale after granting majority of the rights to Telefónica. The packages include one football match every week from the first Division, twelve on a exclusive basis from the second division and 90 seconds highlights of every match to be streamed online.
La Liga hopes to get €120 million for these rights, which be added to €980 million paid by Telefónica and €160 million already paid by Mediapro.
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