According to Dataxis research, pay-TV and OTT subscribers in SAARC countries are projected to reach 371 million in 2023, growing at a CAGR of 7.4 per cent compared to 226 million in 2017. India is by far the biggest market among SAARC countries, accounting for 81 per cent of the total pay-TV and OTT subscriber base.

The pay-TV and OTT revenues in SAARC will be growing at a CAGR of 9.4 per cent, accounting for $18 billion in 2023. India will contribute up to 80 per cent to the total pay-TV and OTT revenues, accounting for $14.7 billion out of the total SAARC revenues.

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