NBCUniversal International Networks (NBCUIN) has announced that the refreshed brand for its flagship, general entertainment channel has been unveiled in the UK. South Africa will follow on May 10th with Universal TV rolling out in Australia, Germany, Latin America and Brazil in the coming months.

“Universal TV’s reinvigorated identity best positions our flagship brand into the future as a relevant, compelling destination for fans of character-driven programming,” commented Lee Raftery, Chief Marketing & Content Officer and Managing Director UK & Emerging Markets, NBCUniversal International. “In making this latest investment in Universal – combined with the raft of top-quality shows we have recently acquired – we’re reinforcing our commitment to delivering a must-watch destination for affiliate partners and viewers, alike.”

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