Indian DTH player Tata Sky and Netflix have entered into a strategic partnership which the pair say will give subscribers of both Tata Sky and Netflix easy access to a world of content through future Tata Sky platforms.

Tata Sky subscribers will be able to browse and access the entire Netflix service, including TV shows, films, documentaries, stand-up comedy and kid’s titles. Netflix’s service includes over a thousand hours of Ultra HD content, complementing Tata Sky’s programming.

“Tata Sky’s partnership with Netflix adds another dimension to providing world-wide quality content On-Demand for our subscribers,” Harit Nagpal, MD and CEO, ‎Tata Sky said. “Keeping up with our promise of pioneering innovation, we will soon announce the offering that is possible with this partnership. We are glad to include Netflix in our family and look forward to keep offering an extraordinary entertainment experience to all our subscribers.”

“We are delighted to partner with Tata Sky to bring great content under the same roof,” declared Bill Holmes, global head, business development, Netflix. “With this new partnership and Netflix’s stellar line up of original content from across the world, Tata Sky’s customers will be able to seamlessly access and enjoy all the best entertainment they love in one place.”

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