Online giant Amazon has revealed that it now has over 100 million global subscribers to its Prime service, which bundles free shipping and other shopping perks with video and music streaming services.

Jeff Bezos, Amazon’s CEO, revealed the subscription numbers in his annual letter to shareholders. It marks the first time Amazon has ever chosen to share its subscriber numbers. Amazon Prime, which costs users £79 (€91) in the UK or $99 in the US a year, was first launched 13 years ago.

Amazon lags behind its main streaming rival Netflix, which revealed just a few days ago that it has 125 million subscribers who pay on average £85 a year.

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