iQIYI, an online entertainment service in China, has joined the Alliance for Open Media (AOMedia) as a Promoter member.

AOMedia is a non-profit organisation formed by global lplayers in the video industry with the aim to define and develop media technologies that address the need for an open standard for video compression and delivery over the web. AOMedia’s Founding Members include Amazon, Apple, Arm, Cisco, Facebook, Google, IBM, Intel, Microsoft, Mozilla, Netflix, and NVIDIA.

As the first Chinese member of AOMedia, iQIYI will collaborate with Alliance members to augment and promote cutting-edge, open source and royalty-free video technologies, including AOMedia Video Codec 1.0 (AV1) specification.

“iQIYI is leading the Chinese entertainment industry by committing itself to smart technologies and their application in content production, innovation in marketing and business model development,” said Yu Gong, the founder and CEO of iQIYI. “We are delighted to join AOMedia and look forward to engaging with other innovative companies to help promote fast ultra-high-quality video technology.”

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