Deluxe Entertainment Services Group has bolstered its EMEA business with the appointment of two senior executives to the Distribution leadership team. Andrew Bell, former Executive Vice President for Global Operations for BBC Worldwide, joins Deluxe as SVP, Operations and Technology, EMEA. George Eyles, who has until now held the position of Managing Director of the company’s Digital Cinema division, sees his role expanded to SVP, Commercial and Business Development, Worldwide.

Bell, who has worked with Deluxe in previous roles both at the BBC and Encompass, has been brought on to deliver operational leadership solutions across EMEA and will be responsible for all operational activities in the region across delivery, localisation and digital cinema.

Eyles will lead sales and business development worldwide for Deluxe Distribution, including bringing together all of the company’s distribution-specific product resources, sales and support teams and business development functions into one group. Eyles will remain involved as the digital cinema subject matter expert in EMEA, allowing him to continue to support this key service.

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